Beyond SEO: How to Convert Your Website Traffic Into Sales
January 31, 2018
Hosted by Hemda Mizrahi
[Download MP3] [itunes] [Bookmark Episode]
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Episode Description
How can you ensure sales conversions through your website? As website optimization expert Chris Dayley states, “not all site traffic is equal.” Drawing on his experience in A/B testing and selling SEO to companies, Chris provides guidance that will help you to improve the engagement of prospective customers who visit your site. He identifies four key metrics that are critical for businesses to capture in order for their strategies to be driven by the consumer. Chris talks about two types of tests and testing tools that enable his clients to focus their resources in the areas that matter most to their clients, and by extension, to their company’s bottom line. He offers listeners free access to an A/B testing starter guide. Since consumer preferences and behaviors can be difficult to anticipate, gain a more definitive understanding of how you can influence purchase decisions.
Turn the Page
Archives Available on VoiceAmerica Business Channel
“Turn the Page” features best practices in performance and quality of life for entrepreneurs, aspiring entrepreneurs and businesses. Subject matter experts, many of whom are long-time entrepreneurs, discuss the business models that have enabled them to recover from setbacks, thrive, and adjust course based on both their growth paths and marketplace changes. Guests include specialists in law, marketing, public relations, product and service-focused global businesses, social entrepreneurship, parental leave planning, and other disciplines. You’ll benefit from the stories of distinguished performers, such as executives and former pro athletes who have transferred and augmented their strengths to become business owners in the service of creative autonomy, lifestyle flexibility, philanthropy, and other legacy goals. Host Hemda invites you to subscribe to the show through iTunes or Stitcher, and to explore becoming a sponsor or affiliate by contacting her through the “Email Host” link.
Hemda Mizrahi
Hemda Mizrahi, Ed.M., M.A., is a Board Certified Coach who specializes in executive and leadership development. Using the tools she has gained from her training in mediation, image consulting, and as a certified wellness coach and licensed therapist, she partners with clients on issues related to career transition, lifestyle management, and performance. As an organizational effectiveness consultant, Hemda collaborates with businesses to address gaps in the employee and customer experience. Her coaching, consulting and radio talk show roles are informed by her managerial experience in healthcare and higher education, participation on advisory boards, and entrepreneurship expertise. Hemda earned Master’s degrees in Organizational and Counseling Psychology at Teachers College, Columbia University, and a Bachelor’s in Hospitality Management from Cornell University. She is certified in the research-based 360-degree feedback assessments developed by the Center for Creative Leadership.
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