Insider Secrets: Using Twitter for Social Selling
May 8, 2018
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Episode Description
The buzz: “The qualities that make Twitter seem inane and half-baked are what makes it so powerful” (J. Jonathan Zittrain). Facebook has the most users. LinkedIn is for serious professionals. Twitter is considered in-between. Per the American Press Institute, 79% of members use Twitter to get the news, 36% to pass the time, and 19% to network. But 19% doesn’t mean you should omit Twitter as a social selling tool. The experts speak. Sarah Goodall, Tribal Impact: “One technology doesn’t replace another, it complements. Books are no more threatened by Kindle than stairs by elevator” (Stephen Fry). Kirsten Boileau, SAP: “Too often we underestimate the power of a touch…the smallest act of caring, all of which have the potential to turn a life around” (Leo Buscaglia). Charrele Robinson-Brown, SAP: “An open-minded person sees life without boundaries, whereas a close-minded person can only see what’s beyond their eyes” (Kaoru Shinmon). Join us for Insider Secrets: Twitter for Social Selling.
Changing the Game with Digital Engagement, Presented by SAP
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Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.
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