Consumer Products Industry Under Attack: Time to Reclaim Market Share
May 17, 2018
Hosted by Bonnie D. Graham
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
The buzz: “As consumers prosper from stable US and global economies, the consumer products industry will reinterpret traditional levers to fuel growth in a hyper-competitive marke.” (www2.deloitte.com). CP companies are being forced to rethink channel partner relationships, product mix, pricing strategies and more. Why? Due to business-as-usual disruption by eCommerce giants like Amazon, innovators with direct-to-consumer subscriptions, and retailers' expanded private label lines. How can CP companies use data to bolster their brands and strengthen relationships with consumers? The experts speak. Jerry Wolfe, Vivanda: “For the times they are a-changin’” (Bob Dylan). Barbara Thau, Retail Writer: “I am always looking for that nuance, that moment of truth, and you can't really do that fast” (Paul Thomas Anderson). Colby Sheridan, SAP: “Everybody has a plan until they get punched in the mouth” (Mike Tyson). Join us for Consumer Products Industry Under Attack: Reclaiming Market Share.
Changing the Game in Consumer Industries, Presented by SAP
Archives Available on VoiceAmerica Business Channel
Competition, consumer engagement and operational effectiveness are fundamentally changing at an accelerated pace in Consumer Industries. New competitors are redefining the landscape and consumers expect exceptional brand experiences, every time, via agile process that balance consumer needs with a company’s cost-to-serve. Personalized consumer experiences are paramount: they must be relevant, simple, seamless and secure. Retail, Wholesale Distribution, Life Sciences and Consumer Products companies must run, grow, connect, and transform in a digital world to engage customers and patients across their journey.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
Show Links
