Consumer Products Industry Under Attack: Reclaiming Market Share - Part 2
September 12, 2018
Hosted by Bonnie D. Graham
[Download MP3] [itunes] [Bookmark Episode]
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Episode Description
The buzz: “56 cents of every dollar spent in a store is influenced by a consumer’s digital interaction with the product over multiple connected devices.” (deloitte.wsj.com/cmo/2017/01/26/2017-consumer-products-outlook). Consumer Product (CP) companies are being forced to rethink channel partner relationships, product mix and pricing strategies. Why? Because of business-as-usual disruption by eCommerce giants like Amazon, direct-to-consumer subscriptions, and expanded retail private label lines. How can CP companies use data to bolster their brands and strengthen consumer loyalty? The experts speak. Jerry Wolfe, Vivanda: “Give me only what I need, It doesn't take too much to keep me satisfied” (Rival Sons). Barbara Thau, Retail Writer: “…one job is not better than another” (Geoffrey Owens). Colby Sheridan, SAP: “Either write something worth reading or do something worth writing” (Benjamin Franklin). Join us for Consumer Products Under Attack: Time to Reclaim Market Share – Part 2.
Technology Revolution: The Future of Now
Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel
Technology in many shapes, forms, and devices is already shaping nearly every aspect of your life. How? On your smart phone and tablet with thousands of apps to enhance your work and daily living. On streaming media that lets you watch TV and movies anytime anywhere. On social media where your voice is instantly amplified to reach the world. Think you’ve seen it all? Not! There’s more to come and you’re part of making it happen – right now. Join host Bonnie D. Graham as she speaks with future-focused visionaries on Technology Revolution: The Future of Now, broadcasting live every Wednesday at 8 AM Pacific Time/11 AM Eastern Time, on the Business Channel.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
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