Vertical Business Transformation and The Experience Economy.
January 24, 2019
Hosted by Bonnie D. Graham
[Download MP3] [itunes] [Bookmark Episode]
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Episode Description
The buzz: “Welcome to the experience economy, where "a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event" (Harvard Business Review quoted on forbes.com). The term "experience economy" was first used in 1998 by B. Joseph Pine II and James H. Gilmore, who argued that businesses must orchestrate memorable events for their customers, and that memory itself becomes the product: the "experience". Its arrival has wide-ranging implications for many industries and for how ecosystems need to come together to deliver better experiences to consumers. Bottom line: The same old products and services will no longer cut it. The experts speak. Marc Geall: “The only source of knowledge is experience” (Einstein). Peter Maier: “Experience is the teacher of all things” (Julius Caesar). Svend Wittern: “Change is the only constant in life” (Heraclitus). Join us for Business Transformation and The Experience Economy.
Game-Changing Business Model Disruption, Presented by SAP
Tuesday at 10 AM Eastern Time/7 AM Pacific Time on VoiceAmerica Business Channel
The pace of technological advance is constantly increasing, pressuring companies to be more effective and use innovation to disrupt – and not be disrupted.
At the same time, many businesses do not fully leverage the innovation potential of their employees and partners due to a lack of skills or ambition, or ineffective legacy technology. As a result, ideas fail to come to fruition.
Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series that offers a glimpse into tomorrow’s hot business and industry trends around Continuous Business Innovation – and how to “innovate innovation” within your company.
Learn how you can become the savvy Transformation Leader who takes your company across the finish line as you look ahead to the next wave of business.
Game-Changing Business Model Disruption, presented by SAP, on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
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