A Funny Thing Happened on the Way to the Sales Pitch
January 30, 2019
Hosted by Bonnie D. Graham
[Download MP3] [itunes] [Bookmark Episode]
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Episode Description
The buzz: “Sales Isn’t A Laughing Matter. But Maybe It Should Be?” (yesware.com). Good salespeople understand the science behind selling – an ironclad knowledge of their products or services coupled with the calculated practice of qualifying a prospect’s needs. Truly great salespeople, also tap into a psychological component by positioning themselves as the most engaging and likeable option. Today, a strategic alliances exec, partnership relationship manager, and IT sales rep turned comedian-and-motivator make the case for using right-timed appropriate humor as a sales tool. The experts speak. Jon Selig, Comedian: “Once in a while you can get shown the light in the strangest of places, if you look at it right” (Grateful Dead). RJ Bibby, NetApp: “We must all hang together, or assuredly we shall all hang separately” (Ben Franklin). Casey Ryan, SAP: “Laughter is the shortest distance between two people” (Victor Borge). Join us for A Funny Thing Happened on the Way to the Sales Pitch.
Technology Revolution: The Future of Now
Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel
Technology in many shapes, forms, and devices is already shaping nearly every aspect of your life. How? On your smart phone and tablet with thousands of apps to enhance your work and daily living. On streaming media that lets you watch TV and movies anytime anywhere. On social media where your voice is instantly amplified to reach the world. Think you’ve seen it all? Not! There’s more to come and you’re part of making it happen – right now. Join host Bonnie D. Graham as she speaks with future-focused visionaries on Technology Revolution: The Future of Now, broadcasting live every Wednesday at 8 AM Pacific Time/11 AM Eastern Time, on the Business Channel.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
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