Channel Checkup: Is Digital Selling Dead?
March 19, 2019
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Episode Description
The buzz: “The idea that social selling is dead or dying is a bit over exaggerated … Cold calling should be dead” (Koka Sexton). In conversations about account-based marketing (ABM), we often hear that cold calling is dead, email is dead and social selling aka digital selling is dead. True or false? The key to the longevity of any channel is its rocket fuel: content. Timely, targeted and relevant messages help you break into target accounts and drive ongoing buyer engagement. Our panel of experts will discuss whether digital selling is dying or dead, and if so, what will replace or complement it. The experts speak. Paul Slack, Vende Social: “There are no traffic jams along the extra mile” (Roger Staubach). Tom Martin, Converse Digital: “Life is a marathon, not a sprint. Act accordingly” (Dr Phil). Charrele Robinson-Brown, SAP: “Everyone thinks of changing the world, but no one thinks of changing himself” (Leo Tolstoy). Join us for Channel Checkup: Is Digital Selling Dead?
Changing the Game with Digital Engagement, Presented by SAP
Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.
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