Influencer Marketing for B2B: How Does It Work?
April 16, 2019
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Episode Description
The buzz: “To write off ‘Influencer Marketing’ as a fad is a foolish game. Brands will figure out how to collaborate with culture creators and harness the distribution of. curators.” (David Armano, Strategy at Edelmandigital). The value of B2B influencer marketing has taken a hit from news about fake followers of social media personalities and accusations of covert advertising. The result? In a 2018 Bazaarvoice survey, 47% of respondents reported feeling fatigued by influencer content. How can B2B influencer marketing work – and remain authentic? The experts speak. Mike Orr, Grapevine6: Freedom’s just another word for nothin’ left to lose” (Janis Joplin). Viveka von Rosen, Vengreso: “Don’t be too timid and squeamish about your actions. All life is an experiment. The more experiments you make the better” (Ralph Waldo Emerson). Cecilia Marshall, SAP: “Not everything that counts can be counted” (William Bruce Cameron). Join us for Influencer Marketing for B2B: How Does It Work?
Changing the Game with Digital Engagement, Presented by SAP
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Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.
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