Marketing for 2020: Tech Tactics You Need To Succeed
March 10, 2020
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Episode Description
The buzz: “There’s a classic phrase about good marketing being both an art and a science. Although this idea has been rephrased, reused, and repeated for years, it’s never been more true than it is today.…although fundamentals like this one don’t change much, virtually everything else does. New marketing channels emerge, customer buying preferences shift, and perhaps most importantly, emerging technologies give way to streamlined processes, elevated customer experiences, and fresh takes on marketing principles and practices. Technology influences almost every aspect of today’s businesses, and marketing is certainly no exception… a 2019 survey by Chief Marketer revealed that more than half of marketers plan to increase their budgets for marketing technology in 2020" (www.business2community.com). Tune in to hear Richard Hegarty at Digital Marketing Institute, Barbara Giamanco at Social Centered Selling, and Marco Cai at SAP discuss Marketing for 2020: Tech Tactics You Need To Succeed.
Changing the Game with Digital Engagement, Presented by SAP
Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.
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