B2B Sales Enablement: Four Imperatives for 2020 and Beyond
June 2, 2020
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
The buzz: “Sales Enablement has the opportunity to evolve in a big way. When the role first showed up in the B2B enterprise, Sales Enablement became a sidekick to the in-person, acquisition-focused selling conversation. But selling today looks completely different than it did back then” (Erik Peterson, business2community.com). Welcome to the 2020 decade. Sales Enablement has matured and is poised to drive a new approach to sales and marketing messaging, skills and content. The four emerging and imperative trends are Customer Success Emerges as a Growth Engine, Remote Selling Replaces Face to Face, Training Adapts to the Speed of Business, and Sales and Marketing Converge. We’ll Ashley Welch at Somersault Innovation, Loic Simon at #SocialSellingForum and Sylvie Lachkar at SAP for their insights on B2B Sales Enablement: Four Imperatives for 2020 and Beyond.
Changing the Game with Digital Engagement, Presented by SAP
Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.
Show Links
