Modern Marketers in the Post-Pandemic Next Normal: They’ll Find You!
August 26, 2020
Hosted by Bonnie D. Graham
[Download MP3] [itunes] [Bookmark Episode]
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Episode Description
The buzz: “Web marketing is about delivering useful content at just the right moment that a buyer needs it.” (David Meerman Scott, The New Rules of Marketing and PR) For companies trying to sell you something right now, while you’re listening to us and in the midst of a pandemic, is this the right moment? How do you want them to find you, pitch you, engage you, earn your trust and get you to buy their products or services? Are you annoyed by their intrusion or do you welcome it? Today’s dynamic business and social landscapes are forcing sellers and marketers to creatively find you wherever you are – on social platforms, websites, email, perhaps still in the physical commerce world. As the world and society evolve, so does business. We’ll ask Lorraine Maurice at SAP, GL Hendricks at Chirp PR, and Brian Moran at Brian Moran & Associates to predict the post-pandemic 'next normal' for modern marketers with something to sell to consumers, including you, me and even each other.
Technology Revolution: The Future of Now
Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel
Technology in many shapes, forms, and devices is already shaping nearly every aspect of your life. How? On your smart phone and tablet with thousands of apps to enhance your work and daily living. On streaming media that lets you watch TV and movies anytime anywhere. On social media where your voice is instantly amplified to reach the world. Think you’ve seen it all? Not! There’s more to come and you’re part of making it happen – right now. Join host Bonnie D. Graham as she speaks with future-focused visionaries on Technology Revolution: The Future of Now, broadcasting live every Wednesday at 8 AM Pacific Time/11 AM Eastern Time, on the Business Channel.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
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