Encore: Rise of the Machines: How AI Is Disrupting Marketing
January 5, 2021
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Episode Description
The buzz: “Artificial intelligence is making waves…When marketers use AI with marketing automation, they create a superpower…drawing on everything they know about their consumers to tailor experiences with speed and precision…on a massive scale.” [blog.marketo.com] Marketers are constantly on the lookout for the next big thing when it comes to the future of the marketing industry. Many are focusing on buzzwords 'Automation' and 'AI', which have the potential to dramatically change how the industry works. It has to do with enhancing the effectiveness of critical components of a business such as the target clients your sales team has to concentrate on, the use of personnel time and required repetitive assignments. How will the future marketer work with AI? Will it be a battle between humans and machines? We’ll ask Alan McLaren at Infinitycomm, Rajat Kapur at &Marketing and Sylvia Lachkar at SAP for their insights on Rise of the Machines: How AI Is Disrupting Modern Marketing.
Changing the Game with Digital Engagement, Presented by SAP
Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.
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