Think Global, Act Local . . . But, How Do We Get There???
January 26, 2022
Hosted by Frank Helring
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Guest Information
Episode Description
The current population of this world is 7.9 Billion people The number of smartphones far exceeds that as that number is well over 9 Billion in operation every day. Either there are some collectors out there who feel that they must have a communications device for every possibility that suits their fancy or technology is communicating the trend of the future through the very means of the overkill purchasing of this global reach of communications. When I was growing up I recall that the television that we had in the basement and NOT in every room of the house had 3 maybe 4 channels of watching on it. Today, and HD TV has hundreds of channels and no end to content that your heart desires. Billions of dollars of advertising allocation has been spent to attract new customer flow and still today, many Billions more are being spent to do one thing and one thing only and that is to attract a buyer to a product or to a service. If it seems that I am being too basic with you at this point of my dialogue well there is a reason for that. You have to be sitting in front of an HDTV to gain ACCESS to these commercials that are being flung across the global cable network and today, with all the distractions in the world, not too mention the major one COVID19 which will go down in history as much on the minds of the entire world as the rising and setting of the sun each day. We seem to rise with it and end our days with it and this is the direction I am heading on this show today. Where are you focusing not only your marketing budgets but your most valuable asset that is one that you are expending every waking day of your business lives and there is no way of recapturing any of it and that is your TIME. I would venture to say that every time you open your eyes and your feet hit the floor that before you venture out into this world, you check what has most likely been sitting on your bedside table recharging, which is your smartphone. Now you are in a certain time zone and that regulates your life day in and day out. The world however has multitudes of time zones and when you are rising from your pillow, others are placing their heads on theirs. What is the point of all this? Where are you focusing your message and your means in trying to reach your potential customer at his most optimum access opportunity? The SmartPhone is the BILLBOARD of your business, today, tomorrow and the future! Ask yourself a question, where does my potential customer spend most of his waking life each day and where can I even reach out to him in the night watches? It's the SmartPhone! You must be where your customer spends the bulk of his time and attention and that is the device which has largely become an extension of every human beings arm, worldwide! Today, I will be interviewing a guest who can not take you into this global marketplace but give you the "How To's" of the how and why of getting there and gaining the most OPTIMUM Opportunity that YOUR money can buy
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Wednesday at 10 AM Pacific Time on VoiceAmerica Business Channel
BizZne$$ BuzZ is all about your business. Small business is in trouble and they have been as far back as the “rocking” that occurred in 2008. The 14.2 percent loss of many brick and mortar small businesses happened by the year 2015 (source, NFIB 2015 Report). Already being squeezed by Internet predators, like Amazon, E-Bay, etc. They are literally sucking the life out of small businesses by customer and profit “siphoning.” B2B Networking Groups and social media disappointments abound.
Small business needs a “counter” to these E-commerce tsunamis and that mechanism is the power of UNITY, RELATIONSHIP and the Law of RECIPROCITY. This is an EDGE that is a non-compete. The “perfect storm” of shut down/customer distancing, lack of capital and uncertainty are the devastating effects of COVID19 disruption.
Our mission is to provide your business the boost that it needs to recapture your personal visions, rejuvenate your operations and to bring about a platform that represents your interests.
Frank Helring
Frank Helring is the CEO and Founder of TheHubmartLLC. He is an established executive with over 45 years of service encompassing Christian ministries, private/corporate insurance, public/philanthropic enterprises and private equities sectors.
His past tenures include owning his own General Insurance Agency from October 1977 to 1991, serving as an Executive Director with World Vision of Orange County from 1994 to 1998 inclusive as a President and CEO of a community-based organization.He has served as President of JMS Consulting Group 2004-2006, a private equities firm in Los Angeles during which time he personally consulted to the VP of Benefits of the legendary NFIB.com on “Boutique” Membership programs and Association negotiating levels of involvement. He and his wife have owned Allure Med Aesthetics, Inc. a medical aesthetics practice, since 2013. Most recently, he is currently involved with revolutionary firms engaged in accelerating the emerging “opportunity commercial marketplace” and cutting edge medical regeneration technologies.
Frank resides in Mission Viejo, with his wife Rhoda. His combination of grassroots community involvement, strategic relationships formation and continued success as a visionary corporate entrepreneur distinguish him as an invaluable asset to the small business community at large.
