Future of CRM: Know Thy Customer, Know Thy Profit
December 21, 2011
Hosted by Bonnie D. Graham
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
Some things never change. “The customer is always right”, a slogan associated with Marshall Field’s department store in the late 19th century, and attributed earlier to French hotelier César Ritz, holds true today. Consider this: You do everything right – deliver the right merchandise at the right price, right terms and guarantees, at the right time and place – yet some customers loudly declare they’ll never buy from you again. Why? Perhaps a delivery person who doesn’t work for your company, or anything else beyond your control, left a bad taste about your brand and spoiled what you thought was a perfect transaction. Want to avoid this ‘last mile’ mishap? It’s all about CRM – Customer Relationship Management. Tune in to hear how the CRM system of the future will be smart, dynamic and personalized enough to help you score a better grade on your customer report card. Pour a fresh cup of Joe, Earl or OJ and join us for food for thought as we explore the world of CRM today and tomorrow.
Technology Revolution: The Future of Now
Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel
Technology in many shapes, forms, and devices is already shaping nearly every aspect of your life. How? On your smart phone and tablet with thousands of apps to enhance your work and daily living. On streaming media that lets you watch TV and movies anytime anywhere. On social media where your voice is instantly amplified to reach the world. Think you’ve seen it all? Not! There’s more to come and you’re part of making it happen – right now. Join host Bonnie D. Graham as she speaks with future-focused visionaries on Technology Revolution: The Future of Now, broadcasting live every Wednesday at 8 AM Pacific Time/11 AM Eastern Time, on the Business Channel.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
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