7 Personal Branding Lessons from Shark Tank
February 22, 2013
Hosted by Rasheryl McCreary
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Episode Description
Shark Tank is a dangerous and tricky place for personal brands. A few minutes in, seemingly unsinkable personal brands are tattered to shreds. Shark Tank is a reality show on ABC (airs on Friday nights, check yor local listings). The series features entrepreneurs “pitching” their business idea or product to a panel of super-successful investors, called "Sharks" (Robert Herjavec, Kevin O'Leary, Barbara Corcoran, Daymond John, Mark Cuban, Lori Greiner). The challenge is for the “pitchers” to maintain or elevate their personal brand (and dignity) by delivering a brief, engaging, authentic pitch of their product, AND survive the rigorous Q&A session with the Sharks afterward. The stakes are high and the pressure is intense; some succeed in the tank, many don’t. Join host Rasheryl McCreary on this episode of The Leader and The Muse as she identifies 7 personal branding lessons that can help you survive in your own version of shark tank.
The Leader and The Muse: Inspired Personal Branding
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Rasheryl will take you step-by-step through the process of discovering, building and leveraging your authentic personal brand. You will learn powerful, easy to use techniques that ignite your brand in ways that bring you increased visibility and credibility. You will gain practical tools and tips that help you leverage your brand in ways that expand your ability to influence, inspire and motivate others to action. Join Rasheryl as she interviews global thought leaders on how they cultivate and leverage their personal brands in order to drive extraordinary business and personal success.
Rasheryl McCreary
Rasheryl McCreary is a Leadership Coach and the President of TAO Leadership Development, Inc. a coaching firm specializing in Personal Branding and Leadership Presence for executives and entrepreneurs. As a Personal Brand Strategist and Leadership Presence expert, Rasheryl has coached over 1,000 executives from Fortune 500 companies, government agencies and non-profit organizations.
Known for her authenticity, engaging presence and masterful coaching, Rasheryl helps executives and entrepreneurs tap their unique values and strengths in order to increase their visibility, build stronger relationships and drive extraordinary business results. Rasheryl has coached leaders in the following organizations: American Express, Coca-Cola, General Electric, HBO, Booz Allen Hamilton, The Central Intelligence Agency and Harvard Business School, to name a few.
As a business expert, Rasheryl has been interviewed by National Public Radio, the Cleveland Plain Dealer and Cleveland Magazine. In addition, she is the recipient of the prestigious Marshall Memorial Fellowship in 2005 and the Northern Ohio Live Award of Achievement in 2001.
Rasheryl earned a Leadership Coaching Certification at Georgetown University, a Bachelor of Arts degree from Case Western Reserve University and is a graduate of the Artist as Entrepreneur Institute.
