Apple Needs A Visionary Like Elon Musk, Sooner Rather Than Later
September 17, 2013
Hosted by Bob Pritchard
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Guest Information
Episode Description
In this program we discuss how Apple needs to get the big vision back to maintain its market share, McDonald's you mobile app, Zuckerberg attracts major partners to bring the Internet to the world, our traditional salute to an entrepreneur, this week Niall Foudy from Ireland, and Uni Messengers splash at TechCrunch Disrupt. We also talk about the likely success of wearable gadgets, from smart watches to connected fitness bands and eyewear and how to create great print advertising that works, whether it is for newspapers, magazines or flyers. We also have our extremely popular email segment and an interview with Scott McKain who is an expert on delivering the ultimate customer experience. Scott has been recognized by Social Media Marketing Magazine as one of the 50 most influential marketing authors on Twitter and Glenjuice. He also achieved the number one slot on the Amazon.com list of business bestsellers with his excellent book Collapse and Distinction. My second interview today is with Donald Cooper who began his career sweeping floors and went on to win seven awards for excellence in marketing, service and business innovation.
The Bob Pritchard Radio Show
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95 percent of all businesses fail within 10 years. Most small to medium businesses struggle to make wages. Bob Pritchard is a highly regarded expert with a track record of identifying the issues facing businesses and determining simple solutions to make them highly profitable.
Despite the glitz and glamor, Entertainment operates in the same way as any other business and as we live in a Celebrity obsessed society, people will enjoy this segment. Some of the best Business and marketing screw ups illustrate in a funny and impactful way some of the pitfalls that can be encountered in business, what went wrong and why.
Every business discipline from leadership to corporate culture, marketing to customer service, seeking investment to using social media, sponsorship, hospitality and many others. Straight talking, nothing is off the table and nothing is taboo.
Bob Pritchard
Bob Pritchard has over 30 years’ experience as a straight talking business and marketing troubleshooter and consultant with many of the world’s leading companies on 5 continents. Bob is the recipient of the highly coveted International Marketer of the Year Award, a distinction he shares with some of the world’s top business leaders.
Bob's newest book, Kick Ass Business and Marketing Secrets. How To Blitz Your Competition, the 100,000 word business bible, was released globally by Wiley and Sons, the world's largest business book publisher, in August 2011.
Bob has been a Business speaker and trainer at over 1,500 conferences, including 91 Fortune 500 companies. He has presented to major corporations in 53 countries. Bob was also Joint winner of a Clio award and joint winner of 4 Silver Telly awards for work with Citibank.
Bob was a television and live performer for 15 years, appearing in some 400 television shows as a singer and actor with several recordings including one top 10 hit. He is the Author of 5 internationally best-selling books, including ‘Complex Marketing Made Simple,’ with sales exceeding 100,000 copies. Bob has a wide knowledge of business, has business interests around the world and understands global business and opportunities.
