Start-Up Focus: Selling to the enterprise
October 17, 2013
Hosted by Bonnie D. Graham
[Download MP3] [itunes] [Bookmark Episode]
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Episode Description
Today’s buzz: The enterprise space. Some startups refuse to play it safe by starting small, choosing instead to pursue the big-kids enterprise marketplace right out of the gate. Could be a smart move, but only if they’re prepared for its challenges. Our in-the-trenches experts speak. Christopher Carter, Approyo: “Life is too short. We need to seize our dreams, our goals, and our desires. If not, someone else will.” Padman Ramankutty, Intrigo: “Selling to the consumer is about selling positive emotions. Selling to the enterprise is about suppressing negative emotions. You might have lost the sale; you just don't know it because you have happy ears!" Luisa Silva, SAP: “To be successful selling innovation in the enterprise market segment, one needs to speak the ‘language’. A fair amount of young innovative companies often focus on the magnificence of their offerings and soon encounter severe difficulties to succeed in this space.” Join us for Dare to Dream Big: Selling to the enterprise.
Startup Focus with Game-Changers, Presented by SAP
Archives Available on VoiceAmerica Business Channel
Game-changing technologies are transformational, exciting and disruptive for a reason. They shake up the status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Take Big Data. In the last few years, Big Data has gone from buzzword du jour to making a significant impact in all facets of our public and private lives. Whether serving-up finely-tuned ads on Social media sites, or delivering better services to residents in cities, the impact and potential of Big Data are just beginning to be realized.
Join host Bonnie D. Graham for Startup Focus with Game-Changers, our series about today’s top innovative Startups and emerging trends in the Big Data space, including Augmented Reality, Internet of Things, Machine Learning, Predictive Analytics, and learn how you can grow your business and profit.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
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