Social and Content Marketing: Why Is Less More?
March 12, 2014
Hosted by Bonnie D. Graham
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
Today’s buzz: Marketing. We’re all bombarded daily by a deluge of content. Some works its intended magic; most fails with a splat or simply vaporizes. If you’re among the legions of writers (or a manager of writers) spewing forgettable content that’s doing injustice to your brand, and your only authentic words are curses flung at your keyboard, help is here. Tune in for insider tips to go from dull, irrelevant messages to actionable, memorable, experience-rich communications gems. The experts speak. Jeremy Epstein, Sprinklr: “Brands will not survive the social age without experience management.” Kare Anderson, Moving From Me to We: “Whoever most vividly characterizes what a situation is about usually determines how others see it in their mind’s eye, think about it, and act on it.” Tim Clark, SAP: “There is no greater agony than bearing an untold story inside you” (Maya Angelou). Join us for their insights on Social and Content Marketing: Why Is Less More?
Technology Revolution: The Future of Now
Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel
Technology in many shapes, forms, and devices is already shaping nearly every aspect of your life. How? On your smart phone and tablet with thousands of apps to enhance your work and daily living. On streaming media that lets you watch TV and movies anytime anywhere. On social media where your voice is instantly amplified to reach the world. Think you’ve seen it all? Not! There’s more to come and you’re part of making it happen – right now. Join host Bonnie D. Graham as she speaks with future-focused visionaries on Technology Revolution: The Future of Now, broadcasting live every Wednesday at 8 AM Pacific Time/11 AM Eastern Time, on the Business Channel.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
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