Future of the Empowered Marketer: Science of Customer Centricity
March 27, 2014
Hosted by Bonnie D. Graham
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
The buzz: Marketers. Engaging, delighting, and earning the loyalty of your connected, empowered customers is a complex, evolving science. You need to learn what they like, how they shop, how they like to interact; master social media listening; respond quickly to market trends; and gain visibility into trends. Oh, my! The experts speak. David Raab, Raab Associates: “Marketers can’t buy software. Any company where the CMO has a bigger budget than the CIO is in serious trouble.” Gerry Brown, Ovum: “Winning companies will continually adjust to fast changing customer demand patterns and social comments, aggressive competitor actions, and media news items content.” Jeff Tanner, Professor: “The only sustainable competitive advantage is to learn faster than your competition, and to be able to act on that learning” (Jack Welch). Michelle Cooper, SAP: “When you’re finished changing, you’re finished” (Benjamin Franklin). Join us for Future of the Empowered Marketer: Science of Customer Centricity
Future of Business with Game Changers, Presented by SAP
Archives Available on VoiceAmerica Business Channel
The world of business is being dramatically impacted by the increasing adoption of the Cloud, and by the mainstreaming of new technologies that have hitherto been the domain of imaginative Hollywood films, including artificial intelligence, machine learning, Internet of Things, augmented reality and more.
Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our series on how modern technology is completely redefining the world of business, on the Future of Business with Game-Changers.
With digital transformation becoming a mission-critical imperative, every company needs to simultaneously chart its future path while keeping an eye on the rear-view mirror to see who’s coming up in the fast lane to overtake them. In many ways, this is making every business a technology business, no matter their size, industry or geographic location.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
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