Insight Selling: What B2B Sales Winners Do Differently
April 28, 2015
Hosted by Bonnie D. Graham
[Download MP3] [itunes] [Bookmark Episode]
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Episode Description
The buzz: Winner! B2B sales is evolving, with buyers more sophisticated and better informed, and the buying environment dramatically different than ever. How do today’s top sales winners separate themselves from the pack? By studying over 700 major business-to-business purchases from buyers representing $3.1 billion in annual purchasing power, RAIN Group discovered that solution-, consultative-, and relationship-selling approaches are no longer sufficient to win the sale. And even savvy buyers still need people to share ideas and help them think through their options. Is your sales team up to speed? The experts speak. Mike Schultz, RAIN Group: “The road to success is always under repair” (Anonymous). Gord Smith, Hitachi Solutions: “Success is stumbling from failure to failure with no loss of enthusiasm” (Winston Churchill). Mark Roberge, Hubspot: “In God we trust, all others bring data" (W. Edwards Deming). Join us for Insight Selling: What B2B Sales Winners Do Differently.
Business Network Innovation with Game Changers, presented by SAP
Tuesday at 9 AM Pacific Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions. They are also increasingly critical to success in today’s dynamic, competitive, global economy.
Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on a glimpse into tomorrow’s hot business and industry trends, on Business Network Innovation with Game Changers.
Learn how you can become the savvy Transformation Leader who takes your company across the finish line as you look ahead to the next wave of business innovation.
Business Network Innovation with Game Changers, presented by SAP, can be heard live on Tuesdays at 9 AM Pacific Time / 12 PM Eastern Time on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
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