Killer Content Marketing with Joe Pulizzi
May 18, 2015
Hosted by Kelly Riggs
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Guest Information
Episode Description
Joe Pulizzi from the Content Marketing Institute joins #BizLockerRadio to talk about content marketing, and to provide some insight into how to do it right and how to get started if you're still sitting on the sidelines! Joe Pulizzi is an entrepreneur, speaker, author, and podcaster, and the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, He began using the term “content marketing” all the way back in 2001! Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. Traditional marketing methods have been losing steam for quite a while. Print publishing companies have either adapted to online content marketing or vanished into irrelevance. If you're not using content marketing as a branding and identity strategy, you're in trouble!
BizLocker Radio
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Hosted by Kelly Riggs, BizLocker Radio is the show with compelling conversations and cutting edge business content you can use to improve your business performance TODAY! "A tip of the cap to this podcast. It’s a grand slam for sure!” "A phenomenal host.” “Hard-hitting and action-packed.” Kelly invites world-class thought leaders onto the show and uses his award-winning interviewing experience to create high-energy business conversations. The result? Riveting conversations and ideas you can use right now to improve your own business results. The show features phenomenal guests from the fields of leadership, sales, marketing, social media, and more. And don’t miss the “Xs and Os” segment with Miles Austin, the Web Tools Guy. Each week, he introduces yet another productivity tool that can take your business to the next level.
Kelly Riggs
Kelly Riggs is a sales strategist, a highly sought after business performance coach, and founder of Business LockerRoom, Inc. As a former corporate executive and entrepreneur with a strategic perspective, Kelly’s track record is clear – he get RESULTS. He is also a highly acclaimed, content-rich, platform speaker; a dynamic thought leader in the fields of leadership, business development, and strategic planning; and a guy who has both succeeded and failed as an entrepreneur. Achievements: A two-time national Salesperson-of-the-Year and award-winning sales executive, Kelly has spent the last seventeen years coaching, training, and mentoring business leaders. He has written two books: "1-on-1 Management™: What Every Great Manager Knows That You Don't" and "Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales.” For more information, visit www.BizLockerRoom.com.
