Today's Retail CMO: A New Outlook
July 14, 2015
Hosted by Bonnie D. Graham
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Episode Description
The buzz: Shake it up, baby. Omni-channel migration within retail has had far-reaching implications, as consumers demand to shop when, where and how they want, always with a consistent experience. Beyond affecting sales models and marketing strategies, this changes the role of the CMO, whose responsibilities now overlap the CIO’s and CTO’s – overseeing complex data and product innovation to predict, understand, align with consumer behavior. The experts speak. Brian Cederborg, /N SPRO Consulting: “According to Nielsen, as of April 2014, for the first time, a majority of U.S. mobile subscribers of all age groups own smartphones.” Dan Berthiaume, Chain Store Age: “Retail Systems Research found profitable fulfillment to be a top priority with retailers surveyed in 2014.” Nancy Casey, SAP: “Oxford Economics found in a 2015 survey that ‘by the time a consumer is shopping in the store, 80% of customers have already checked prices online.’” Join us for Today's Retail CMO: A New Outlook.
Digital Industries: Changing The Game, Presented by SAP
Tuesday at 9 AM Pacific Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on how the world`s digitization is impacting YOUR industry, on Digital Industries: Changing The Game.
Learn how you can become a digital leader who takes your company across the finish line as you look ahead to the next wave of industry-specific digital solutions.
Digital Industries: Changing The Game, presented by SAP, can be heard live Tuesdays at 9 AM Pacific Time / 12 PM Eastern Time on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
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