Consumer Industries: Using Real-time Consumer Insights
August 4, 2015
Hosted by Bonnie D. Graham
[Download MP3] [itunes] [Bookmark Episode]
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Episode Description
The buzz: 24/7/365. More than 1.5 billion consumers worldwide use a smartphone 150 times a day on average. For most, it’s their primary access to the Internet. They’ve never been more present online, mobile, social, or connected with the Internet and with each another. Implications for consumer products companies? Reach, engage, and consistently serve these buyers with simple, compelling experiences across physical and virtual channels on the entire path to purchase and beyond. How? The experts speak. Dan Berthiaume, Chain Store Age: “We want the world and we want it now” (Jim Morrison). Jerry Wolfe, Vivanda: “Insanity: doing the same thing over and over again and expecting different results” (Albert Einstein). Pietro Pieretti, Accenture: “If everything seems under control, you’re just not going fast enough” (Mario Andretti). E.J. Kenny, SAP: “What motivates us to act is our unmet needs” (Abraham Maslow). Join us for Consumer Industries: Using Real-time Consumer Insights.
Digital Industries: Changing The Game, Presented by SAP
Tuesday at 9 AM Pacific Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on how the world`s digitization is impacting YOUR industry, on Digital Industries: Changing The Game.
Learn how you can become a digital leader who takes your company across the finish line as you look ahead to the next wave of industry-specific digital solutions.
Digital Industries: Changing The Game, presented by SAP, can be heard live Tuesdays at 9 AM Pacific Time / 12 PM Eastern Time on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
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