Social Selling: Can You Hear Me?
September 22, 2015
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Episode Description
The buzz: Say what? Greek philosopher Epictetus’s (55-135 AD) adage, “We have two ears and one mouth so that we can listen twice as much as we speak,” still applies to life today – and great advice for Social Selling. Say what? Your customers really want to be heard. And you can listen to them on social media platforms where they freely share ideas, opinions, challenges. If you’re new to the “social listening” skill set, we’ll tell you how to do it well, and share insights on how it impacts your customer relationships and sales. The experts speak. Hilary Carter, inTune Communications: “Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road” (Stewart Brand). Julio Viskovich, rFactr: “Social selling is not for the hard sell, it’s to build trust and credibility.” Kirsten Boileau, SAP: “Most people do not listen with the intent to understand; they listen with the intent to reply” (Stephen R. Covey). Join us for Social Selling: Can You Hear Me?
Changing the Game with Digital Engagement, Presented by SAP
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Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.
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