Social Selling: Engaging in the Social Conversation
September 29, 2015
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Episode Description
The buzz: Building blocks. Sales reps: If you believe a LinkedIn profile is all it takes for a positive social brand and reputation, you’re not even close. It’s just the beginning. Building on the social listening skills covered on our last episode, you need to start engaging in social conversations with prospects and customers in a targeted, relevant, caring, educational way –no “hard sell”. Tune in for best practices Do’s and Don’ts, and their impact on your brand and the brand you sell. The experts speak. Chris Boudreaux, Social Media Governance: “You are a human being, and what human beings do is art, new stuff, connection... There’s a big difference between being Dell and being Michael Dell... You are not a brand. You’re a person” (Seth Godin). Casey Ryan, SAP: “I’d rather be a failure at something I love than a success at something I hate” (George Burns). Reuven Gorsht, SAP: “There are no old roads to new places.” Join us for Social Selling: Engaging in the Social Conversation.
Changing the Game with Digital Engagement, Presented by SAP
Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.
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