Social Selling 101: Partners and Social Selling
October 13, 2015
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Episode Description
The buzz: Fred and Ginger. Partners and social selling – what’s the deal? Many companies use partner channels to access markets, and share resources, to ensure the best customer experience. As these companies start to leverage Social Selling for their own sales teams, some are wondering how to also fit partners into this new selling model. But how do you invite, train and encourage partners to support your own social selling strategy and who in your organization owns the responsibility for enabling the partners? This new segment of Social Selling is evolving as we speak! The experts speak. Bryan Kramer, PureMatter: “80% done is 100% incomplete” (Mark Waxman). Russ Fradin, Dynamic Signal: “A CEO’s job is simple. Don’t let the company ever run out of money" (Fred Wilson). Kirsten Boileau, SAP: “Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is” (Seth Godin). Join us for Social Selling 101: Partners and Social Selling.
Changing the Game with Digital Engagement, Presented by SAP
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Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.
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