Convincing Your C-Suite to Invest in Social Selling
November 10, 2015
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Episode Description
The buzz: Tell me why. MSLGroup reported that 77% of buyers are more likely to purchase from a company whose CEO uses social media. If your CEO, executives and employees are not active on, don’t believe in, or are shy about social networking – they need to be convinced it’s a make-or-break business activity that should be taken very seriously. But how? Start by telling them Richard Branson, Mark Cuban, Elon Musk, Michael Dell and Bill Gates are “Social CEOs”. The experts speak. William Arruda, Reach: “If you don't show up in Google, you don't exist” (W. Arruda, 2003). Lindsey Boggs, SmarterHQ: “It's never as good as it feels, and never as bad as it seems” (Ken May). Kirsten Boileau, SAP: “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba…has no inventory. Airbnb…owns no real estate. Something interesting is happening”. (Tom Goodwin). Join us for Convincing Your C-Suite to Invest in Social Selling.
Changing the Game with Digital Engagement, Presented by SAP
Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.
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