How Social Selling Is Changing the Large Enterprise
February 16, 2016
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Episode Description
The buzz: The times they are a-changin’. Yes! Social Media has not merely changed the way we buy – but also the way companies sell. Established businesses around the world are aware that they must get smarter about Social Sales in order to stay ahead of the competitive curve. But according to Adweek, 61% of Fortune 500 CEOs still have no Social Media presence. Why not? What are the implications for slow-to-adopt / slow-to-adapt companies and executives, as Social Selling continues to dramatically change the large enterprise? The experts speak. Maggie Fox, SAP: “Fortuna audaces Iuvat" or "Fortune favours the bold” (Latin proverb). Chris Boudreaux, EY: “Leaders grasp nettles” (David Ogilvy). Kirsten Boileau, SAP: “Your success in life isn't based on your ability to simply change. It is based on your ability to change faster than your competition, customers and business" (Mark Sanborn). Join us for How Social Selling Is Changing the Large Enterprise.
Changing the Game with Digital Engagement, Presented by SAP
Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.
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