How Social Selling is Changing the SMB Market
March 15, 2016
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Episode Description
The buzz: The little engine that could. We previously explored how Social Selling is transforming the large enterprise. Today we’ll focus on Social Selling for small and medium-sized businesses (SMBs). Hubspot reported (2014) that SMBs contributed $5.5+ trillion to the US economy in 2013, and are increasingly turning to social media to market products and services, learn about trends, and interact with customers. Stats bear this out: 94% of SMBs that adopted social media use it for marketing, 80% use it to drive growth, and 61% find it useful in gaining new customers. Ready to learn how? The experts speak. Mario Martinez Jr., Social Selling Evangelist: “When you want to succeed as bad as you want to breathe, then you'll be successful" (Eric Thomas, The Hip Hop Preacher). Kirsten Boileau, SAP: “Change before you have to" (Jack Welch). Joao Branquinho, SAP: “If opportunity doesn’t knock, build a door” (Milton Berle). Join us for How Social Selling is Changing the SMB Market.
Changing the Game with Digital Engagement, Presented by SAP
Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.
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