for Social Selling: Fantasy or Fix, Hype or Hope? Three Experts Speak.
April 12, 2016
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Episode Description
The buzz: Finally…Social Selling has grabbed business headlines since at least 2012, with companies worldwide hanging onto every word of advice from a handful of Social Selling gurus. It’s time to peek behind the curtain and find out if Social Selling is a proven cure-all for old-school, impersonal, annoying cold-calling, and if its best practices are set in stone or still evolving. We’re asking three thought leaders to tell us once and for all if Social Selling is fantasy and hype or fix and hope. The experts speak. Kurt Shaver, The Sales Foundry: “The first thing you should do as a Social Seller is enhance your LinkedIn profile… create a good impression before jumping in.” Jim Fields, SAP: “The term ‘Social Selling’ is actually a bad name for what we are talking about.” Kirsten Boileau, SAP: “Sales can’t do Social Selling without Marketing, and Marketing can’t do Social Selling without Sales." Join us for Social Selling: Fantasy or Fix, Hype or Hope? Three Experts Speak.
Changing the Game with Digital Engagement, Presented by SAP
Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.
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