Social Selling: Accelerating the Sales Cycle with King Content
August 30, 2016
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Episode Description
The buzz: Thanks, Bill. Thanks, Gary. Bill Gates’ 1996 observation, 'Content is king,' became a mantra for Internet marketers and SEO practitioners. Fast forward to 2012, when wine marketing master Gary Vaynerchuk upped the ante: 'If content is king, then context is god.' Aha! What you do with your content – sharing the right content with the right contact at the right time – is the key to building your brand, developing trusted ongoing relationships and impacting the buyer’s journey to your advantage. The experts speak. Hilary Carter, InTune Communications: 'Sharks act calmer when they listen to AC-DC' -Australia National Geographic. Charrele Robinson-Brown, SAP: “Passion is one great force that unleashes creativity, because if you're passionate about something, then you're more willing to take risks' -Yo-Yo Ma. Kirsten Boileau, SAP: 'Always stay curious. Curiosity instills creativity' -Aerin Lauder. Join us for Social Selling: Accelerating the Sales Cycle with King Content.
Changing the Game with Digital Engagement, Presented by SAP
Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.
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