Tell Me a Great Story: The Role of Storytelling in Sales
February 1, 2017
Hosted by Bonnie D. Graham
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
The buzz: “People are hungry for stories. It’s part of our very being” (Studs Terkel). Everyone loves, craves, and has a story. But many companies approach prospects and customers with boring, crammed power point slides devoid of action, conflict and emotion. Did you forget that these people are human? Solution: Frame your information like an action movie–with a hero and a villain–that your potential buyer would watch in a theater, as they munch popcorn. Why? Powerful storytelling can propel your sales effort to a new level of trust and customer loyalty. The experts speak. Michael Margolis, Get Storied: “Those who tell the stories, rule the world” (Plato). Heidi Berenson, Berenson Communications: “Does anyone have questions for my answers?” (Henry Kissinger). Janis Fratamico, SAP: “When you slip on a banana peel, people laugh at you. But when you tell people you slipped on a banana peel, it's your laugh” (Nora Ephron). Join us for Tell Me a Great Story: Role of Storytelling in Sales.
Technology Revolution: The Future of Now
Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel
Technology in many shapes, forms, and devices is already shaping nearly every aspect of your life. How? On your smart phone and tablet with thousands of apps to enhance your work and daily living. On streaming media that lets you watch TV and movies anytime anywhere. On social media where your voice is instantly amplified to reach the world. Think you’ve seen it all? Not! There’s more to come and you’re part of making it happen – right now. Join host Bonnie D. Graham as she speaks with future-focused visionaries on Technology Revolution: The Future of Now, broadcasting live every Wednesday at 8 AM Pacific Time/11 AM Eastern Time, on the Business Channel.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
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