Permission Marketing Turns 18: Coming to the Party?
June 15, 2017
Hosted by Bonnie D. Graham
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Guest Information
Episode Description
The buzz: “People do not buy goods and services. They buy relations, stories and magic.” (Seth Godin) Coined by marketing legend Godin in the title of his groundbreaking 1999 book, “Permission Marketing” turns 18 this year. His concept: it is a privilege, not the right, to deliver anticipated, personal and relevant messages to people who want to get them. It also recognizes consumers’ power to ignore marketing. Per a HubSpot survey, most of us want to manage or filter what we receive but we’re open to messages from companies we want to do business with. Ready to develop better relationships with and save money by focusing your marketing on a more receptive audience? The experts speak. Lorraine Maurice, SAP: “Think big and don’t listen to people who tell you it can’t be done. Life is too short to think small” (Tim Ferriss). Lisa Durrett, Broad Insite: "People spend money when and where they feel good" (Walt Disney). Join us for Permission Marketing Turns 18: Coming to the Party?
Changing the Game in Revenue Growth, Presented by SAP
Archives Available on VoiceAmerica Business Channel
The digital economy has transformed the way B2B buyers discover, research and purchase products and services. They rely on digital resources for a majority of the buying journey, and they use their mobile devices to access and gather that information. They don’t want or need to deal with a salesperson until the actual purchase decision.
Today’s B2B buyer differs from company to company and from generation to generation. With a multitude of digital and social channels, it’s imperative that your company present itself with the same message, tone, voice and look across all channels to deliver a consistent experience at every touchpoint in the buyer’s journey.
Changing the Game of Revenue Growth brings you thought leaders with expertise across the buyer’s journey so you can proactively connect with buyers on their terms to help you grow revenue and build long-term loyalty.
Changing the Game of Revenue Growth with Game Changers, presented by SAP, on The Business Channel.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
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