David “Selly” Selinger
David “Selly” Selinger’s story is one of transforming customer data into extraordinary consumer experiences by unlocking the awesome power of data. Selly co-founded RichRelevance in 2006 to arm retailers with tools to compete with Amazon. He previously led the R&D arm of Amazon’s Data Mining and Personalization team, where he developed and deployed three new recommender systems that increased Amazon’s annual profit by over $50 million (25% of US profit, 2003). Prior to RichRelevance, Selly co-founded Redfin, an industry-leading real estate search/brokerage company, and managed Overstock’s personalization efforts as VP of Software Development and Data Mining. Recognized as a “40-under-40” innovator in the San Francisco region and among direct marketers, Selly holds a broad collection of patents in customer segmentation, analytics, and data mining. He holds a B.S. degree in Computer Science from Stanford University, and serves on the board of directors of Potential Energy.
