Elizabeth Hedstrom Henlin
Elizabeth Hedstrom Henlin is an analyst in Technology Business Research’s (TBR) Software Practice. In this role, she tracks trends and provides strategic insight on vendor business models. Her current areas of focus include enterprise software and virtualization as well as business intelligence and analytics. Elizabeth leads TBR’s corporate coverage of vendors including Oracle, SAP, VMware and Workday and is the lead analyst on TBR’s recently launched Business Intelligence and Analytics Software Vendor Benchmark. Elizabeth is involved in numerous custom consulting projects for TBR clients in addition to new market ventures. She has been quoted in publications including InformationWeek, TheStreet.com, eWEEK and The Wall Street Journal.