Jeremy Cox
Jeremy Cox, Principal Analyst at Ovum, leads the research and insights into CRM and its potential for spearheading customer-driven business transformation. After joining Ovum in 2012, he established the broader customer-adaptive enterprise context identifying eight core attributes organizations need to be persistently relevant to their customers: leadership, an engaged workforce, collaborative, sensing capabilities to generate insight and foresight, a superior customer experience, continuous innovation, connected and frictionless processes, and an adaptive enterprise architecture. Before Ovum, Jeremy ran his own transformational CRM consultancy, with clients including HP, Microsoft, Carlson Wagonlit Traveler Services, Pitney Bowes, Honeywell, Eli Lilly, and mid-market firms Goldsmith Williams Solicitors, Camps Solicitors, and Hurst & Co Accountants. He was a principal consultant CRM at KPMG Consulting, held CRM internal consulting roles at IBM, and co-authored “Mid-Market CRM”.
