Reza Soudagar
Reza Soudagar, Senior Director in Customer Engagement and Commerce group at SAP, has more than two decades of experience in business consulting, IT strategy, and the development of customer relationship management (CRM) solutions. He held senior leadership positions at Accenture and Oracle, serving clients in high-tech and communications industries, and was responsible for a number of products in Oracle's CRM suite. He is a co-author of The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers (McGraw Hill, 2011).
