Holger Fritzinger
Holger Fritzinger, VP, Head of Apple SAP GoToMarket, started out his career as a Controller in a very traditional German company (founded 1792), but soon moved on to work for SAP. 24 years later he is still enjoying the diverse jobs at SAP: leading global SAP Implementations in Europe and US, running the High Tech Industry Business Unit out of Palo Alto, CA, and several Solution Management jobs afterwards. Starting with High Tech, Holger started focusing on how Innovation can be applied to improve business processes. He was asked to build up a group for New Solution Adoption, which included supporting the first HANA use cases in Retail, the first cloud planning product, and – after the Sybase acquisition – mobile apps. For the last seven years, Holger has focused on Mobile Apps and Technology. He was one of the team of three at SAP to build the strategic partnership with Apple, which he thinks is the most exciting project he ever worked on.
