Andreas Klaschka
Andreas Klaschka joined SAP 20 years ago starting as a Solution Consultant for SAP CRM. He has worked as a customizing specialist or project lead in several implementation projects, amongst them Daimler and MAN from the automotive industry. Three years ago, he parlayed his passion for the automotive industry into the IBU (Industry Business Unit) as Director Solution Management - Solutions for Marketing, Sales & Service in Automotive. For the past two years, Andreas has been shaping the Next Generation Retail Strategy for Automotive by helping his customers to face the challenges of the more and more dominating digital customer journey and to overcome the digital paradoxes. With the help of his team, external partners and customers, Andreas created a concept that is ready to use.
