Ellen Sasson
Ellen Sasson is a long time enterprise software seller and services provider to the automotive industry. Over 20-plus years she has developed a point of view on how industries change from the inside out. She is particularly focused today on how traditional automakers learn from startup auto makers and mobility enablers to become something different; to create new business models and new opportunities. She is proud to work for SAP who services automakers and suppliers and dealership bodies all over the world.