Sterling Hawkins
Sterling Hawkins is a business leader, entrepreneur and investor living at the intersection of in-store and online. As a 5th generation retailer whose family name is synonymous with retail and consumer focused innovation, he currently runs innovation for the Center for Advancing Retail & Technology (CART), evaluating over a thousand new retail technology companies every year.
In 2004, Sterling co-founded, launched and sold his first retail technology company, Convena. Since he has worked with clients on best practices in consumer marketing, loyalty and retail technology including Mitsubishi, M&M Meat Shop, Procter & Gamble and many others. Through CART, he has partnered with universities including Stanford, Cornell and the University of Texas to incorporate the future of retail into their curricula, and as a go-to-market channel for relevant startups.
