Vanessa Baker
Vanessa Baker is Head of Partner Social Advocacy at Tribal Impact. She has spent 20+ years in B2B Marketing in EMEA based roles. These have all been in the technology industry working for SITEL, StorageTek, Hitachi Vantara and now loving her current role at Tribal Impact. She is accountable for working with tech vendors such as SAP to support brand advocacy on social media through their partner eco-system. Scaling social advocacy programs beyond employees is critical for brands that want to widen their social media impact, reach new audiences and extend their ability to listen into conversations on social media. Vanessa works with Channel teams to design social programs best suited to their goals and ambitions. She firmly believes that social advocacy impacts lead generation, talent acquisition and revenue generation so builds programs that integrate into wider business objectives.
