Brad Borkan
Brad Borkan is a senior director in SAP's Strategic Ecosystem Marketing team. He is also co-author of When Your Life Depends on It. The book puts the reader right into the action of the life-and-death decisions made by the early Antarctic explorers and looks at what we can learn from their situations to help us make better decisions in our modern lives. The book has been endorsed by Sir Ranulph Fiennes, the greatest living Polar explorer. Brad has a graduate degree in Decision Sciences and is a Fellow of the Royal Geographic Society and a member of the Society of Authors. He has presented at business and Antarctic conferences, appeared on US-based cable TV, and on numerous historical and business-focused podcasts. Brad’s expertise lies in the themes of leadership, teamwork, and winning against the odds. Brad has a new book coming out in January 2021.
