Don Unser
Don Unser leads The NPD Group’s practice areas for thought leadership, financial services, and the public sector. He also oversees recruitment and business development efforts for NPD’s panel of more than 1,300 retailers representing all platforms, including ecommerce and brick and mortar. Don’s expertise in consumer and retail trends spans a wide range of general merchandise categories, making him a trusted advisor to some of today’s most successful brands. He is a frequent guest in the C-Suites of companies such as Target, LG, Adidas, Wolverine, and many others, who rely on him for insight into industry performance, the state of retail, and winning strategies of best-in-class companies.
