Jennifer Buchanan
Jennifer Buchanan is a leader in Deloitte's Operational CX practice. A passionate research leader, Jennifer works across industries, driven by challenging her clients to think differently about how they use technology to operationalize insights and how they can leverage digital data and insights to transform their organization. She uses her passion for research to help clients understand audience motivations and brand perceptions, and how to enhance products, marketing, hiring, and customer servicing. With over 15 years of experience in digital research and analytics, Jennifer has worked across the agency, technology and client side of the house and using a wide array of insights methodologies, pioneering new approaches to surface insights that enable brands to evolve their customer and employee experience. Jennifer supports clients spanning governmental agencies and Fortune 500 companies in the financial services, retail, technology, consumer products and life sciences industries.
