Crispin Sheridan
Crispin Sheridan is the Vice President, SEO at SAP. As part of the Global Demand Centre, he established and leads SAP’s Search Engine Optimization practice. Crispin is responsible for SEO across 70+ country sites, which are run under a hybrid in-house and agency model. He has in the past 23 years at SAP, incubated projects such as Paid Search, Cross Channel Digital Attribution, Web Analytics, and the SAP.com Test Lab. A frequent guest speaker with over 65 appearances at conferences, including ClickZ Live (formerly SES) - New York, San Francisco, Chicago, Toronto, London, Delhi, Shanghai, Jakarta, and Hong Kong, in addition to the e-Metrics Summits, SEMPO, and ad:Tech. He is a past member of Google's B2B Technology Council and the SES advisory board. You can follow him on Twitter at @crispinsheridan.
