Laura Tomana
Laura Tomana manages all macro and micro levels of new development research and data trends, provides real-time market intelligence to developers, and is involved in the earliest stages of pre-development. Overseeing all market research and analysis for a variety of projects in Manhattan, Brooklyn, Queens, and New Jersey, Laura consults on all aspect of pre-development planning including pricing, floor plan, finish and amenity recommendations to maximize sales velocity and sellout for each project. Her advisory has been key to the success of many important new developments throughout her career, including The Cortland (555 West 22nd Street), One Wall Street, 200 Amsterdam, 99 Hudson, Rose Hill (30 East 29th Street), 42 Crosby Street, and The Fitzroy (514 West 24th Street), Laura’s research has proven an essential decision-making tool for best-in-class global and local developers, including Related Companies, China Overseas America, JDS, Brookfield Properties, and more.