The buzz: “Account based marketing is simply instead of fishing with nets, we’re fishing with spears. You identify exactly the prospects you want to do business with and then you market very precisely and narrowly to them directly” (Matt Heinz). ABM and Digital Selling both engage target prospects with super-relevant content. But while 90% of marketers (2016 marketingprofs survey) rated ABM "extremely" or "very" important, only 20% had a full ABM program. How to identify target accounts, reach key influencers, and measure your campaign impact? The experts speak. Julio Viskovich, NexLevel Sale
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