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Changing the Game with Digital Engagement, Presented by SAP

Changing the Game with Digital Engagement, Presented by SAP

Tuesday at 7 AM Pacific /10 AM Eastern

October 15th 2019: Account-Based Marketing 101 for Digital Selling: Everything You Need To Know

The buzz: “Account based marketing is simply instead of fishing with nets, we’re fishing with spears. You identify exactly the prospects you want to do business with and then you market very precisely and narrowly to them directly” (Matt Heinz). ABM and Digital Selling both engage target prospects with super-relevant content. But while 90% of marketers (2016 marketingprofs survey) rated ABM "extremely" or "very" important, only 20% had a full ABM program. How to identify target accounts, reach key influencers, and measure your campaign impact? The experts speak. Julio Viskovich, NexLevel Sale

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Featured Guests

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Julio Viskovich

Julio Viskovich is currently a sales and marketing professor at Thompson Rivers University, owner of NexLevel Sales and a former sales trainer for Hootsuite and Microsoft Canada.
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Juliana Stancampiano

Juliana Stancampiano is an author, entrepreneur, and learning strategist who helps business leaders and their teams modernize workplace education and enablement. For more than 15 years, she has partnered with organizations–from the Fortune 100 to local coffee shops—to translate company strategies into tangible onboarding and upskilling experiences. As CEO of Oxygen, Juliana leads her team of consultants and designers in collaboration with clients, creating modern organizations that support customer-facing roles. Juliana’s book, Radical Outcomes: How To Create Extraordinary Teams That Get Tangible Results (Wiley) was published in January 2019. She regularly appears on podcasts, webinars and i
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Danny Nail

Danny Nail has been in Global Marketing roles at SAP for over 15 years. As the Head of Global Account Based Marketing at SAP he has developed the strategy and framework for the Global ABM Program which covers 40 strategic accounts representing €500M+ in addressable pipeline.
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https://va-test.com/show/2490/changing-the-game-with-digital-engagement-presented-by-sap Changing the Game with Digital Engagement, Presented by SAP https://va-test.com/show/2490/changing-the-game-with-digital-engagement-presented-by-sap The buzz: “Account based marketing is simply instead of fishing with nets, we’re fishing with spears. You identify exactly the prospects you want to do business with and then you market very precisely and narrowly to them directly” (Matt Heinz). ABM and Digital Selling both engage target prospects with super-relevant content. But while 90% of marketers (2016 marketingprofs survey) rated ABM "extremely" or "very" important, only 20% had a full ABM program. How to identify target accounts, reach key influencers, and measure your campaign impact? The experts speak. Julio Viskovich, NexLevel Sales: “Become addicted to constant and never-ending self-improvement” (A. J. D’Angelo). Juliana Stancampiano, Oxygen: “Between stimulus and response there is a space. In that space is our power to choose our response…” (Viktor E. Frankl). Danny Nail, SAP: “All great changes are preceded by chaos” (D. Chopra). Join us for Account-Based Marketing 101 for Digital Selling: Everything You Need To Know. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar

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