Marketing for 2020: Tech Tactics You Need To Succeed

March 10, 2020
Hosted by Bonnie D. Graham

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Episode Description

The buzz: “There’s a classic phrase about good marketing being both an art and a science. Although this idea has been rephrased, reused, and repeated for years, it’s never been more true than it is today.…although fundamentals like this one don’t change much, virtually everything else does. New marketing channels emerge, customer buying preferences shift, and perhaps most importantly, emerging technologies give way to streamlined processes, elevated customer experiences, and fresh takes on marketing principles and practices. Technology influences almost every aspect of today’s businesses, and marketing is certainly no exception… a 2019 survey by Chief Marketer revealed that more than half of marketers plan to increase their budgets for marketing technology in 2020" (www.business2community.com). Tune in to hear Richard Hegarty at Digital Marketing Institute, Barbara Giamanco at Social Centered Selling, and Marco Cai at SAP discuss Marketing for 2020: Tech Tactics You Need To Succeed.

Changing the Game with Digital, Presented by SAP

Changing the Game with Digital, Presented by SAP

Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Selling. We’ll explore the fundamental changes that Digital Selling is having on the sales and marketing profession, the implications on the buyer journey, how Digital Selling impacts an organization in terms of alignment and accountability, and how Digital Selling changes the dynamic between buyer and seller.

Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Selling, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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