From Basketball Playbook to Consumer Products: The Crossover Move
October 25, 2018
Hosted by Bonnie D. Graham
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Episode Description
The buzz: “The crossover is one of the most lethal offensive moves in the N.B.A., used by the game's best ball handlers.” (youtube.com/watch?v=QlgiuZ3gkKg) To succeed in today’s hypercompetitive environment, consumer products companies need greater speed, agility, and defense. How? Borrow from a famous sports playbook: master the “crossover” basketball move. Done right, the strategy can be hypnotic, disguising your next step and keeping rivals off-balance as you get into position to make your next big play.Ready to learn the right moves? The experts speak. Javier Flores, SAP: “To be trusted is a greater compliment that being loved” (G. MacDonald). Kyle Tate, SAP: “It’ll all be alright in the end. And if it is not alright, then it is not yet the end” (The Best Exotic Marigold Hotel). Don Gordon, SAP: “My geranium is dying, for all I can do, Still leaning toward the last place the sun was” (T. Roethke). Join us for Basketball Playbook to Consumer Products: The Crossover Move.
Changing the Game in Consumer Industries, Presented by SAP
Archives Available on VoiceAmerica Business Channel
Competition, consumer engagement and operational effectiveness are fundamentally changing at an accelerated pace in Consumer Industries. New competitors are redefining the landscape and consumers expect exceptional brand experiences, every time, via agile process that balance consumer needs with a company’s cost-to-serve. Personalized consumer experiences are paramount: they must be relevant, simple, seamless and secure. Retail, Wholesale Distribution, Life Sciences and Consumer Products companies must run, grow, connect, and transform in a digital world to engage customers and patients across their journey.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
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